Merchandising & Assortment for Premium Brands


Independent consulting for short-term projects, specialised in optimising merchandising, assortment, and sell-through for premium brands, enabling informed, commercially sound, data-driven strategic decisions that improve sales performance and product rotation.

Core services


Practical, results-focused solutions in merchandising, sell-through, and assortment, designed to address commercial challenges and improve performance across your collections.

Merchandising diagnostics

Analyse product positioning, category performance, and product flow to identify gaps and inefficiencies, supporting more informed commercial decisions.

Assortment optimisation

Plan collections that are balanced and aligned with market demand and commercial goals, adjusting the product mix to increase sell-through and profitability.

Sell-through analysis

Review product performance across channels and provide clear insights on turnover, demand patterns, and stock movement to support improved revenue outcomes.

Collection planning & launch support

Coordinate new collections with seasonal strategy and commercial goals to improve sell-through, reduce markdowns, and maintain brand alignment.

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